Pick a cadence you can hit on a bad week
Choose the number of posts you could still publish during your busiest week of the year, then commit to that. A sensible starting point for a small brand:
- Instagram — 3 feed posts a week, plus stories whenever something happens.
- TikTok — 3 to 5 short videos a week; the platform rewards frequency more than the others.
- Facebook — 2 to 3 a week, usually the same posts as Instagram.
- LinkedIn — 2 a week if you sell to businesses, otherwise skip it.
Batch instead of improvising
- Gather once a week. Ten minutes of photos and clips from the actual work beats a staged shoot you never book.
- Sort by pillar. Group what you captured under your recurring themes so gaps are obvious.
- Write in one sitting. Captions are faster in a batch than one at a time — you stay in the same voice.
- Export at the right size. One 4:5 for the feed and one 9:16 for stories and short video covers most weeks.
- Fill the calendar two weeks out. Being two weeks ahead is the whole game.
A workable week
| Day | Post | Format |
|---|---|---|
| Monday | Show the work | 4:5 feed photo |
| Wednesday | Teach something | Carousel, 3–5 slides |
| Friday | Proof — a customer result | 9:16 short video |
| Any day | Behind the scenes | Stories, unpolished |
What to do when you fall behind
Do not try to catch up by posting four times in one day. Drop back to the smallest cadence you can sustain — even one post a week — and rebuild from there. An account that posts weekly forever outperforms one that burns out every quarter.
Best times to post
Ignore generic "best time" charts and read your own analytics after a month; every audience differs. Until you have that data, post when your customers are not working: early morning, lunchtime, or after 7pm local time.
Letting Revel hold the calendar
Set your cadence per platform and Revel drafts posts to fill it from your own photos and brand kit, so the calendar is already full when you sit down. You approve, download and publish.